ALR Global transforms the user experience with audience development strategy, copy editing and storytelling services. Rooted in journalistic integrity, we help newsrooms create content that resonates, engages, and scales—powering the future of digital media
About the founder
Alexis L. Richardson
I stand at a unique crossroads: proven editorial leadership meets deep embodied practice. For over two decades, I've been demonstrating that journalism excellence and human dignity aren't competing values—they're interdependent. Whether guiding individuals back to their inner authority or helping newsrooms build sustainable cultures of innovation, I bring the same foundation: mindfulness as methodology, not metaphor.
My work bridges two worlds that rarely speak to each other. On one side: eight-year editor-mentor with Next Generation Radio, former Chief Innovation Officer driving 32% organic growth, co-manager of 160+ global freelancers on a prestigious live publishing project, and epartment head at prestigious international schools. On the other: mindfulness educator, trauma-informed leader, DEI facilitation instructor, somatic practitioner guiding leaders through sustainable transformation.
These aren't separate careers—they're one integrated practice. Every professional achievement has been rooted in mindful, trauma-informed leadership. Every coaching insight has been tested in high-stakes environments where results matter.
My approach to editorial coaching—whether organizational or individual—integrates intuitive guidance with somatic and mindfulness-based practices. Building sustainable cultures and shaping successful leaders facilitates an ecosystem where inner authority and strategic excellence are inseparable.
Intuitive & Embodied Coaching: Since 2005, I've been pioneering somatic, mindfulness, and intuitive practices in high-pressure environments—long before it was trendy. With individuals, I guide leaders to access their intuition, trust their body's wisdom, and conduct from embodied self-leadership. With teams and organizations, I integrate mindfulness and inclusive practices that create psychological safety and sustainable editorial excellence. This isn't theory: students walking calmly into AP exams after learning mindfulness, executives making aligned decisions from inner knowing, teams sustaining high-volume production without burnout, and my own 20+ years of twice-daily mindfulness practice prove the power of these approaches.
Cultural Competence & Inclusive Guidance: As a DEI facilitation instructor with Headway Training, I teach evidence-based practices that create genuine belonging and inclusion—not just compliance. My global experience across Dubai, Vietnam, and diverse U.S. contexts informs culturally responsive leadership.
Trauma-Informed Leadership: I've been practicing trauma-informed leadership since my teaching days at Hillside High School—long before the term was popularized. Through extensive professional development, I've gained expertise in creating psychological safety, providing feedback that doesn't activate defensiveness, and supporting teams through change without retraumatizing.
Solutions Journalism & Asset Framing: Qualified through Solutions Journalism Network's Train-the-Trainers program to help newsrooms tell stories that build community trust and engagement while maintaining rigorous journalistic standards. I recently served as editor-mentor for The GroundTruth Project's "Agents of Change: Community efforts to overcome racial inequities"—a grant-funded solutions journalism initiative with Report for America corps members.
I’m currently obsessed with reaching audiences through news simplification, the language news media uses in editorial content, and thoughtfully connecting citizens with news that relates to their lives. In May, I completed Solutions Journalism Network’s Train-the-Trainers program and a trauma-informed leadership workshop with API. Delving into LLMs (AI) provides me with the skills to support you in the challenge of optimizing for search in the age of Gemini, Claude, ChatGPT and DeepSeek.
When I’m not wordsmithing or workshopping, you can find me in a confab, parenting my kiddo, on a yoga mat, in a dance class, or in the bike lane. Spilling the astrological tea and building personalized mindfulness maps is also on my agenda. Whatever I’m doing, I’d rather be doing it outside.
NPR’s Next Generation Radio - Digital Editor
I developed many of the current workflows the digital editors currently use during NPR’s Next Generation Radio, a week-long, pop-up audio and digital journalism training project. Digital editors guide reporters in the process of conceptualizing and executing a multimedia presentation, and liaise with other editors to manage progress. We edit and layout the final product.
Agents of Change - Editor & Web Producer
I had the pleasure of working as an editor with The GroundTruth Project and Report for America journalists telling stories through a solutions lens. Agents of Change: Community Efforts to Overcome Racial Inequities is an editorial series created with support from the W.K. Kellogg Foundation that highlights how local initiatives address racial inequalities through grassroots approaches.
The Mom Edit -
As content strategist, SEO copy editor and Chief Innovation Officer, I helped solidify the blog’s reputation for being “more than just fashion.” We launched the Sustainable Style, and Small and Black-owned Business hubs at a time when readers expected social responsibility. I spearheaded the workflow for our YouTube channel, maximizing traffic when audiences were increasingly turning to video. I optimized Pinterest for search, making it a leader in organic reach for TME.
Starting out as a part-time copy editor, I taught myself most aspects of my job, including search engine optimization, analytics and trend forecasting. I always joked with people that “I didn’t do the fashion,” and for the most part, I didn’t. One of the ways I diversified content at The Mom Edit was by writing an issues-oriented column called “Unpacking With Lex.” Some readers didn’t always enjoy what I had to say, but liking societal realities wasn’t the point—expanding the audience was.
(*The voice of the blog was intended to be “not-too-serious” and with a few exceptions, articles—regardless of topic—were required to adhere to that style.)
Hotel Editorial Project
At Moravia (now RWS), I was a standout quality control editor (QCer) for the Hotel Editorial Project. An exercise in the balance between accuracy and speed, I developed a number of processes and workflows to improve freelancer quality while we produced descriptions for every eligible lodging in the world, writing in an objective tone for the average global user.